Nothing is more exciting than a wedding, except perhaps a wedding show! For this show Janna and her team at Karma employed some social media tactics that worked beyond our expectations, as well as garnering significant television coverage with fashion shows, food tastings, make-up demos and more!
Over the years, our responsibilities included social media outreach, contests, media relations, PR events, signage design, website design services and show photography. Janna also worked with the client to develop and automate a number of functions like exhibitor booth bookings, the VIP bridal group, online ticket sales, and exhibitor kits.
Janna, and her team at Karma, was proud to take on the complete multimedia marketing of this fantastic show!
Karma was responsible for the Design, Print, Web, Photo, Video, Media Buying, Online Marketing, Email Marketing, Social Media, Public Relations, event programming and even a little bit of Event Production!
Janna redesigned the Show Guide to an 8.5 x 11” glossy magazine format, and took over the publishing and content of the guide. This new edition was wildy popular with exhibitors and attendees alike!
During COVID, Janna worked with the client and a third party supplier to shift to a virtual show. Several interations were completed virtually before the show was back in public again.
Janna still works closely with the client to maintian the website and ensure all needs are met.
